Spanish Mineral Water Association and Weber Shandwick team wanted to tell some stories which, thanks to recycling, had no end, which would start over and over again. Infinite stories (historias infinitas). We turned the agency’s preliminary scripts into images and built a colorful and clean world, with characters of rounded and smooth shapes that are in continuous movement, always moving along time and space: different seasons, different ages, different places, but avoiding stop the stories to make them infinite.
Agency: Weber Shandwick
Script: Weber Shandwick, Offbeat Estudio
Direction: Offbeat Estudio
Production: The Mushroom Company
Producer: Sonia Ramos
Storyboard: Checa C.S.
Art direction and illustrations: Rafa Ribs, Checa C.S.
Animation: Caraya (Carlos Araya, Luna Vargas), Leo Campasso, Bonkers Animation (Memé Candia, Julián Bosisio, Diego Frachia, Melisa Pereyra, Alida Pereyra, Nicolás «Chainis» Carmona, Agustín Martínez Ludueña, Giovanna Demalde Nieto, Gonzalo Rodrigo Ortiz)
Compositing: Pablo Crespo
Client: SPANISH MINERAL WATER ASSOCIATION