GSK 2023

On the occasion of World Gynecological Cancer Day, GSK and Hearst Group Spain wanted to convey how difficult it is for many women to return to their normal lives after undergoing cancer treatment. We focused on emotions to quickly connect with viewers and to achieve evocative and poetic images. And we capture with color, animation and sound the evolution of the character from a place full of uncertainties to one much brighter and hopeful.

Credits

Script
GSK
Offbeat Estudio
Direction and production
Offbeat Estudio
Executive producer
Pablo Crespo
Art direction
Checunin
Illustration
Checunin
Kseniia Gorshkova
Animatic
Goyo Moreno
2D animation
Goyo Moreno
Franco Rampoldi
Goga
Editing and compositing
Pablo Crespo
Voice over
Susana García
Music and sound design
Nil Ciuró
Client
GSK
Hearst Spain