The airline Volotea wanted to tell its French, Spanish, and Italian customers that, thanks to its unbeatable prices, you’re already there, at the destination of your choice. Oriol Villar’s amazing team proposed conveying this message through illustrated characters that interact with real-world places. And to bring this to life, we had to tackle two major challenges.

The first was to design lighthearted and likable characters, but with very few features and no faces. Another challenge was to create an imperfect yet clean and appealing stroke.

Once the art direction was set, all that remained were days and days of searching for and refining images, exploring various options for each character, and creating many animation proposals until we arrived at all the prints and the animation shown below.